CASE STUDY: Paygistix EMV Solution for Micros®

Identifying the Challenge

As the issuance of EMV chip cards became prevalent in the United States, Baja Fresh Mexican Grill franchisee owner Vijay M., was concerned about the increase in EMV related chargebacks which was starting to threaten his bottom line. Since Vijay did not have an EMV chip card solution in place, the new rules around accepting chip cards meant he would continue to lose all EMV related chargebacks without a chance to appeal. Vijay worried about accepting card payments for large takeout orders and parties for fear of EMV related chargebacks.

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April showers bring May chargebacks – will you be ready?

chargebacks

“I don’t have any chargebacks right now, why should I spend the money to add EMV processing?”

Anyone selling an EMV solution has undoubtedly heard a similar sentiment from merchants. While EMV chargebacks are certainly happening to merchants in every industry, businesses with average transactions of around $25.00 are benefiting from a protection that Visa® put in place in July 2016 with American Express® following suit in August 2016. However these same protections are set to expire in April 2018 and there will no longer be a safety net in place for these merchants.

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