Why?

Introduced fewer than 10 years ago and previously available only to large retailers, gift cards have quickly become a popular trend with consumers and now, an invaluable marketing tool for small and mid-size business of all sorts. Gift and loyalty cards act like mini billboards at the point of sale and within a consumer's wallet. More importantly and unlike paper-based certificates, gift cards provide an effective way to track customer behavior, report purchases and improve cash-flow. New technology has improved the cost effectiveness of such programs and has opened a window for small and mid-size businesses - providing  limitless co-marketing and promotional campaigns that can be run in connection with other complimentary businesses and services.

The Greater Value...

Time and time again, we have witnessed tremendous improvements in sales when businesses implement a card-based incentive program. The positive impact and increasing usage by consumers of traditional gift card continues to amaze us and numerous other industry experts. Taken one step further, consider a program where one business sells its cards at another's location, or where a single card can be used at a variety of different small businesses to  purchase complimentary products or services. Such programs greatly improve the purchasing options and convenience available to the consumer and catapults the value of the card in the hands of your customer. For the business it becomes a measurable way to increase awareness of your brand, improve loyalty and effectively compete with other larger businesses in your industry. Simply put, gift cards create a tremendously valuable opportunity for the small and midsize business - one that is only limited by the creative marketing mind.

Payment Logistics employs a team of marketing and business development experts that can help you and your business create a card-based loyalty program tailored to your business and industry. If you're a small business that does not have card-based marketing program or if you are looking for ways to improve the performance of your program we encourage you to contact us immediately.

Highlights of Payment Logistics Gift/Loyalty Card Programs

• Easy to implement with out-of-the box solutions available - be up and running in minutes!

• Single or multi merchant programs.

• Pre-designed or custom card development.

• Peripheral marketing materials including card hangers, decals and card stands.

• Detailed online transaction reporting linked to card/cardholder (sales, redemptions, inquires, etc.).

• Cost effective, low transaction fees and card development pricing designed specifically with the small and mid-size business in mind.